Creating Informative Content & Sharing.

We were having lunch last week & one business owner explained how hard it is for her to sit down and write about an interesting current event affecting her company.  Moreover, she explained the difficulty in even selecting a topic that her clients and prospects would care about.  This happens to everyone.  Even seasoned writers…

Why Video Email Marketing Is Paramount To Client Acquisition.

By creating short video clips from owners, employees, customers or even vendors is one of the most effective ways to reach new & existing clients.  I pounded away at blogs, newsletters, still-image social media posts, email promos and other traditional marketing methods.  Recently, I decided to try something different.  One of my clients wanted me…

Penetrating New Clients Via Social Media

One of the most pressing issues for small business owners is how to penetrate new client opportunities via social media platforms. From Facebook to Instagram to YouTube – which ones should they spend time on? How much time? Where to post? What to post? How to track? What’s the proper measurement of success? All great…

Famed New York Illustrator Ken Fallin Reaches Dedicated Fans!

The Project Fallin wanted to reach out beyond his successful engagements with Broadway World and the Wall Street Journal to offer both consumers and corporations an opportunity to own limited editions of his drawings. Famous Hollywood and Broadway stars include Barbra Streisand, Marlo Thomas, Andy Warhol, John Lennon and so many more. A direct mail…