Category: News

Famed New York Illustrator Ken Fallin Reaches Dedicated Fans!

Famed Illustrator, Ken Fallin engaged CYA to
reach out beyond his successful engagements with
Broadway World and the Wall Street Journal to offer both
consumers and corporations an opportunity to own limited editions
of his drawings. Famous Hollywood and Broadway
stars include Barbra Streisand, Marlo Thomas,
Andy Warhol, John Lennon and so many more.
A direct mail and online campaign to attract targeted
audiences was set in motion. Additional media releases,
public show appearances and limited artist engagements all
contributed to expanding Ken’s appreciative audiences.
Private Commissions and signed-limited-prints of Fallin’s
works can be found at

Tourist Pack Take’s Aim


The Project

Tourist Pack is the leading provider of quality entertainment and lodging discount coupons for Charleston, South Carolina. Over 250,000 Tourist Pack envelopes are distributed throughout 130 hotels, bed and breakfast establishments, visitor centers and all nine State of South Carolina Visitor Centers.

Tourist Pack made significant changes to their direct marketing and new client efforts. Gaining new advertisers for their premium envelope program was number one priority.

CYA and partners developed, designed and produced a customized direct mail piece highlighting Tourist Pack’s extensive reach throughout the Charleston area. The “Take Aim” mailer focused on local Charleston retailers, eateries, hotels and other tourist attractions. This cost-effective promotional piece resulted in several new advertising clients for Tourist Pack. – Manhattan, New York – Official Website Launch

The Project

Flevy wanted to announce the official launch of the website.

CYA crafted a business strategy that would provide additional market exposure for their online document services.  CYA helped position’s message as the fast and cost-effective solution for premium business documents and presentations for many Fortune 500 Companies.

In addition to the traditional media outlets, CYA reached out to senior editors and business writers from leading online and offline publications.  Many of’s clients include: