Tag: prospecting

Customized E-Newsletters for Your Top 100 Prospects

One of the most effective methods in connecting with your top prospects is producing and sending an informative e-newsletter. The key to a successful e-newsletter campaign is to be sure that content is germane, not a sales pitch and news-worthy. In this client’s example we provide Architects & Space Designers with unbiased product news on Smart-Home Controllers. The audience appreciates the timely information and clean-photos that depict the systems in a realistic setting. This e-newsletter garnered a 43% open rate- that’s over 32% increase from industry standard. It’s the least-costly advertising expense your firm will ever spend

Why Video Email Marketing Is Paramount To Client Acquisition.

By creating short video clips from owners, employees, customers or even vendors is one of the most effective ways to reach new & existing clients.  I pounded away at blogs, newsletters, still-image social media posts, email promos and other traditional marketing methods.  Recently, I decided to try something different.  One of my clients wanted me to create a instructional video email marketing piece and send it via constant contact to his many business prospects.  While it took some time to create, layout the format and get the video properly formatted, we were astonished with the open rates and click-thru percentages.

By far the video out-measured static marketing pieces and posts.  Best of all. the week we released the email and corresponding social media postings, the client signed on three new customers!

Want to do your own video email marketing campaign? Contact me to learn how one (cheap!) video clip can inspire, create trust and help you increase your clients base.

Creating Informative Content & Sharing.

We were having lunch last week & one business owner explained how hard it is for her to sit down and write about an interesting current event affecting her company.  Moreover, she explained the difficulty in even selecting a topic that her clients and prospects would care about.  This happens to everyone.  Even seasoned writers & bloggers encounter tough non-creative stretches  It helps to talk with someone who understands your company, brand and/or service.  Recently, one of our clients wrote an excellent article (see attached) for a popular business magazine that captured his readers attention because his piece addressed a common industry challenge – Planning Ahead For The Holidays To Better Serve Your Customers. Well…sure enough after promoting the piece via our integrated social media & email campaign service, the SM reach numbers went up 4000% and CTR’s came in at a 230% increase.  So if you run into a creative funk – jot down three ideas – write one sentence for each idea – select the most appealing one – write an intro. & your off and running! If you need help creating, posting & networking contact us.

Penetrating New Clients Via Social Media

One of the most pressing issues for small business owners is how
to penetrate new client opportunities via social media platforms.
From Facebook to Instagram to YouTube – which ones should they spend time on?

How much time? Where to post? What to post? How to track? What’s the
proper measurement of success? All great questions – but – what small business owner has the time & knowledge to accomplish successful social media campaigns.

This is why – if – you can invest a little time and money you should give us a try.

From art, layout, posts, tracking, prospect & client interactions, e-newsletters, crm integration, email campaigns and more, we can accomplish so much for your small business.

Here are three examples of social media campaigns (themes) we undertook for a few different clients. The penetration, response rates & client/prospect interactions surpassed 400% increases. Contact us to learn how can we assist your small business.

Famed New York Illustrator Ken Fallin Reaches Dedicated Fans!

Famed Illustrator, Ken Fallin engaged CYA to
reach out beyond his successful engagements with
Broadway World and the Wall Street Journal to offer both
consumers and corporations an opportunity to own limited editions
of his drawings. Famous Hollywood and Broadway
stars include Barbra Streisand, Marlo Thomas,
Andy Warhol, John Lennon and so many more.
A direct mail and online campaign to attract targeted
audiences was set in motion. Additional media releases,
public show appearances and limited artist engagements all
contributed to expanding Ken’s appreciative audiences.
Private Commissions and signed-limited-prints of Fallin’s
works can be found at kenfallinart.com