Month: June 2023

Customized E-Newsletters for Your Top 100 Prospects

One of the most effective methods in connecting with your top prospects is producing and sending an informative e-newsletter. The key to a successful e-newsletter campaign is to be sure that content is germane, not a sales pitch and news-worthy. In this client’s example we provide Architects & Space Designers with unbiased product news on Smart-Home Controllers. The audience appreciates the timely information and clean-photos that depict the systems in a realistic setting. This e-newsletter garnered a 43% open rate- that’s over 32% increase from industry standard. It’s the least-costly advertising expense your firm will ever spend